Wholesome, convenient, and nutritious – because your family deserves the best.
At Family Brands, we believe that good food should be accessible to everyone. That’s why we manufacture high-protein, high-fibre instant cereal designed to make mealtimes nutritious and convenient. More than just a food brand, we are committed to building a trusted name that families can rely on while actively contributing to job creation and community development.

We’re dedicated to delivering nourishing, reliable products. From day one, we ensure every product meets the highest standards so you can trust that what’s on your family’s table is top-notch.

Operating with transparency, honesty, and accountability is core to who we are. We always believe in doing the right thing, and this is reflected in how we conduct business, create products, and serve you.

Life can be hectic, that’s why we focus on providing practical, easy-to-use solutions that simplify your day. Our products are designed to make life easier for families without compromising on quality or what’s good for you.

We care about the planet as much as we care about your family. From responsibly sourcing materials to minimising waste, we’re committed to creating better products so your family and future generations can thrive.

At Family Brands, family goes beyond the home—it’s about supporting and empowering communities to thrive. We’re dedicated to building strong relationships, giving back through CSR initiatives, and fostering environments where everyone can succeed together.

We’re committed to constant learning and improvement. As your family grows, we grow with you, continuously growing to meet your needs and ensuring we deliver fresh, innovative solutions that make life better for you and your loved ones.
Add water or milk for desired taste and enjoy a nutritious, high protein instant cereal to fuel your day.
White Maize, Soya Isolate 90, Sugar, Flavours, Salt, Sucralose, Vitamin A, Vitamin D3, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin B12, Folic Acid, Biotin, Nicotinamide, Pantothenic Acid, Iodine, Iron, Zinc Oxide, Vitamin C, Selenium, Mct Oil, Chromium
Soya
At Family Brands, our commitment to excellence starts at our production facility. Equipped with modern technology and stringent quality control processes, we ensure that every product meets the highest standards of safety, nutrition, and taste.
From sourcing premium ingredients to precision manufacturing, our facility is designed to deliver consistent, high-quality products that families can rely on. Every step of the process reflects our dedication to providing nutritious, affordable food while upholding the integrity of our brand.
We’re committed to supporting children where it matters most: in the classroom, where proper nutrition helps fuel focus, learning, and growth.
Every day, we provide nutritious meals to over 8,500 schoolchildren, and that number is growing fast. Our goal is to reach 25,000 children daily within the next three months.
Darren van Dyk founded Family Brands with a clear purpose: to provide high-quality, affordable nutrition while creating jobs and uplifting communities. His commitment to excellence and social impact drives everything we do, ensuring families have access to nourishing, reliable food.