Welcome to Family brands

Family Always Comes First!

Wholesome, convenient, and nutritious – because your family deserves the best.

Our mission

Nourishing Families, Building Communities

At Family Brands, we believe that good food should be accessible to everyone. That’s why we manufacture high-protein, high-fibre instant cereal designed to make mealtimes nutritious and convenient. More than just a food brand, we are committed to building a trusted name that families can rely on while actively contributing to job creation and community development.

Our Values

The Foundation of Family Brands

Quality

We’re dedicated to delivering nourishing, reliable products. From day one, we ensure every product meets the highest standards so you can trust that what’s on your family’s table is top-notch.

Integrity

Operating with transparency, honesty, and accountability is core to who we are. We always believe in doing the right thing, and this is reflected in how we conduct business, create products, and serve you.

Convenience

Life can be hectic, that’s why we focus on providing practical, easy-to-use solutions that simplify your day. Our products are designed to make life easier for families without compromising on quality or what’s good for you.

Sustainability

We care about the planet as much as we care about your family. From responsibly sourcing materials to minimising waste, we’re committed to creating better products so your family and future generations can thrive.

Community

At Family Brands, family goes beyond the home—it’s about supporting and empowering communities to thrive. We’re dedicated to building strong relationships, giving back through CSR initiatives, and fostering environments where everyone can succeed together.

Growth

We’re committed to constant learning and improvement. As your family grows, we grow with you, continuously growing to meet your needs and ensuring we deliver fresh, innovative solutions that make life better for you and your loved ones.

Our PROMISE

Nutrition You Can Trust, Quality You Deserve

Our product

Advance+ by Family Brands

How to use

Add water or milk for desired taste and enjoy a nutritious, high protein instant cereal to fuel your day.

White Maize, Soya Isolate 90, Sugar, Flavours, Salt, Sucralose, Vitamin A, Vitamin D3, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin B12, Folic Acid, Biotin, Nicotinamide, Pantothenic Acid, Iodine, Iron, Zinc Oxide, Vitamin C, Selenium, Mct Oil, Chromium

Soya

Our Facility

Where Quality Begins

At Family Brands, our commitment to excellence starts at our production facility. Equipped with modern technology and stringent quality control processes, we ensure that every product meets the highest standards of safety, nutrition, and taste.

From sourcing premium ingredients to precision manufacturing, our facility is designed to deliver consistent, high-quality products that families can rely on. Every step of the process reflects our dedication to providing nutritious, affordable food while upholding the integrity of our brand.

Community

Our Commitment is More Than Just Food

We’re committed to supporting children where it matters most: in the classroom, where proper nutrition helps fuel focus, learning, and growth.

Every day, we provide nutritious meals to over 8,500 schoolchildren, and that number is growing fast. Our goal is to reach 25,000 children daily within the next three months.

School-children fed daily
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Testimonials

Reviews From Our Clients

4.5
Rated 4.5 out of 5
"I absolutely love Advance+! It's easy to make, convenient when I'm busy, filling for longer, and not too sweet!"
Karyn V
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"My son refuses to eat anything else, and he's very upset when we run out."
-Chané K
Customer
"Advance+ vanilla flavor—it's delicious! 2 scoops of powder with 2 tablespoons of plain yogurt and milk. Yum!"
Gavin S
Customer
our founder

Meet The Founder

Darren van Dyk founded Family Brands with a clear purpose: to provide high-quality, affordable nutrition while creating jobs and uplifting communities. His commitment to excellence and social impact drives everything we do, ensuring families have access to nourishing, reliable food.

 

Contact

Get in Touch Today

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